On the 21st August Datum Connect teamed up with Splash Consulting to find out more about their SheMarketing Model.
Attendees learnt the truth about female spending power as well as all about the Splash Consulting SheMarketing model - a systematic approach to attracting and retaining a loyal female customer base.
- The three key gender differences
- The four key social trends affecting women
- The inside secrets of choosing media to more effectively reach women
- How to increase brand recall by connecting with women emotionally
- How to understand the multi-dimensional mindset of the female brain
- How to give women a sense of ownership over your brand
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