"Dealers are now able to use the shopping cart to order online, giving them better service"
Brief Introduction
Lusty & Blundell supply marine systems, including hydraulics, mechanics, electrics, electronics, fluid handling and navigation systems that make yachts and boats operational.
Requirements
Lusty & Blundell's most important requirement was to automatically update more than 2,000 products, prices and stock levels from their Exonet Accounting system, thereby allowing their trade customers to log in to get their pricing and to order online.
Their other key requirement was to promote their brands to the end user and drive these customers to one of their dealers.
Solutions and Add-Ons
Lusty & Blundell's shopping cart integrated into their Exonet Accounting system. Over 2,000 products updated 3 times a day.
A dealers intranet allowed them to log in to see their dealer pricing, also updated from Exonet.
Results
Lusty & Blundell has been a customer for more than three years.
Before the Lusty & Blundell website was created, one of the biggest complaints were calls regarding stock availability and dealer prices. The website has almost eliminated these calls over time.
Updating over 2,000 products three times a day automatically has also eliminated the need to spend 4 to 6 hours a week updating product information on the website.
Dealers are now able to use the shopping cart to order online, giving them better service.
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