"Integration saved one full-time job updating the website"
Brief Introduction
Saddlery Warehouse sell a large range of equestrian products. They are committed to bringing customers the lowest available prices by selling both online and through their 10 stores nationwide.
Requirements
Before becoming a customer, Saddlery Warehouse's shopping cart website had been disabled for 6 months because information was out-of-date.
Saddlery Warehouse's most important requirement was to automatically update 3,000 products from their accounting software (Quanta) daily, to keep their website up-to-date. Their other key requirement was that the website had to look modern and have features that encouraged visitors to buy.
Solutions and Add-Ons
The shopping cart was integrated into the Quanta accounting system. Product descriptions, images, stock and prices updated four times a day. Visitors can now view stock levels on each product in all 10 stores throughout New Zealand.
New features 'Most popular list', 'Sales' and 'Latest Products' were implemented.
Results
Automatically updating website product information instantly made the website credible and saved one full-time job updating the website.
In less than four weeks Saddlery Warehouse had achieved their return on investment.
Saddlery Warehouse have been a customer for more than five years. Since then they have grown from six stores nation-wide to 10 stores.
Testimonial
Saddlery Warehouse has been selling Equestrian Equipment and Accessories online since 2002. With a high turnover of stock, updating our stock management system and the website was more than a fulltime job. We liked the idea of getting an off-the-shelf product which could be tweaked for our specific needs rather than a costly and timely ground up development.
Datum Connect offered an automatic system - when we update our system the website is updated too. It is easy to use and saves the company a lot of time. You don’t have to have knowledge of web languages as their structures are set up for the average person – all you need to do is type in what you want and click 'save'.
Our website provides customers with supplementary information, and for those that can't get to our physical locations with the option to purchase our products - something they are doing time and again.
Nathan Thorowgood - Operations Manager
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