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SEO Case Studies

The Trailer Shop



Background

The Trailer Shop provide an extensive range of trailers and inflatable boats for sale both new and used. They also offer servicing and repair of trailers and inflatable boats, trailer short term hirage and boat, caravan & trailer storage.

Targetting

The Trailer Shops core product revolves around boat trailers and they specified this was the main key phrase they wanted to be found for. They also had a number of other key phrases which we are targeting on the individual pages including trailer parts and trailer repairs.

What we did

  • CONTENT: We all know that the key phrases that we want to target has to be within the body content for the website, so it was a matter of adding header tags that incorporate the likes of "boat trailers". We also modified the body text so it incorporated the words "boat" and "trailers" to show that the pages relates to the keyphrases we are targeting. Lastly links to key phrases were placed in the homepage to direct visitors to key areas of the website. 
  • INTERNAL PAGES: Meta title and meta descriptions were added to each individual page and category that were based around the content of that particular page. Again there is no point targeting key phrases for a particular page if it has nothing to do with what the page is about, as google will just not rank you anywhere near page one which is the ultimate goal.

  • LINKS: The Trailer Shop already had a good amount of links coming into their website which was good to see, these included yellow pages and finda which are two of the major business portals in New Zealand. In addition we added them to our portals Promote New Zealand and New Zealand Directory and zoomin.

  • LEFT NAVIGATION: The links on the left navigation were not SEO friendly so we tagged on titles onto the URL so they incorporated keywords such as "trailers" and "inflatable boats".

    • We found that a decent amount of people are searching the phrase trailer repairs so we incorporated this phrase into the left navigation link text.

Ongoing SEO

The Trailer Shop will have to make sure their meta title, descriptions and body text is unique as this is relatively important in SEO. Another factor is to continue to place their website on other websites that relate to their industry which will contribute towards pushing up their google page ranking.