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Four Seasons Pets



Background

Four Seasons Pets is a pet store located in Grey Lynn, Auckland. Here they have a large selection of pets for sale including puppies, kittens and fish along with a full range of pet food and pet products. They also have an online pet shop where they sell a full range of pet products.

Targetting

Four Seasons Pets are coming up fine for the likes pet store and pet shop due to them being listed on google local business. The key phrases they wanted to target were more the long tail key phrases around their various products especially dog food and cat food.

What we did

  • HOMEPAGE: A drop down template was incorporated into the homepage of their website as they were previously lacking good quality text that incorporated their main key phrases.
  • SITEMAP: We added a sitemap to the footer of the website which helps search engines crawl the website better, making sure every page is getting picked up correctly.
  • SHOPPING CATEGORIES: Each category within the shopping cart lacked key phrases that related to each category. So for each category we added a meta title that incorporated a good quality phrases that people are likely to search. For example Advance dog food changed from displaying "Advance" to "Advance Dog Food Products".
  • CATEGORY DESCRIPTIONS: We all know that in order to get highly ranked for a phrase, the phrase has to be on the page in a paragraph description format. So in saying this, we added a description box where they will be able to add a short paragraph explaining each product category.
  • LINKS: Four Seasons Pets already had a good amount of links coming into their website which was good to see, these included finda, nzs.com and yellow pages. In addition we added them to our portals Promote New Zealand and New Zealand Directory and a map site zoomin.
  • LEFT NAVIGATION: The links on the left navigation were not SEO friendly so we tagged on titles onto the URL so they incorporated keywords such as "Dog Bedding" and "Cat Toys" instead of just "Bedding" and "Toys"

Ongoing SEO

Four Seasons Pets main job will be to add individual descriptions that are keyword dense into each category they have on their shopping cart.