Background

Reliant Group has been dealing with “leaky home syndrome” in Auckland for several years. As an expert in the repair and recladding of these homes, Reliant Reclads is now the most effective company carrying out this type of work in New Zealand.

Targetting

Reliant Group want to be known as the people to go to for leaky home repair, so we found that phrases such as leaky home, leaky house and leaky home repairs were getting hit most frequently.

What we did

• HOMEPAGE: The text on the homepage was modified to incorporate the words "leaky" and "home". Also an

  header tag was added, incorporating the phrase "leaky home".

• SITEMAP: We added a sitemap to the footer of the website which helps search engines crawl the website better, making sure every page is getting picked up correctly.
• INTERNAL PAGE TITLES: We changed the internal page titles so they were unique and not generic for all pages. Again this means that they can target a much broader range of key phrases such as home cladding which another area that they specialise in.
• LINKS: Reliant Group already have their product on major business directories such as finda and yellow pages. In addition we added them to our portals Promote New Zealand and New Zealand Directory, map site zoomin and business directory gopher.