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Background
Columba At Ascot is an Auckland specialist womens health clinic offering colposcopy & miscarriage treatment. Within the clinic they now offer a range of day stay surgery services in the areas of Gynaecology, Opthalmology & Orthopaedics.
Targetting
Columba At Ascot primary focus is on colposcopy & miscarriage treatment. With them branching off into other specialist women services they also want to be found for the like of gynaecology & orthopaedics.
What we did
- HOMEPAGE: The homepage text was modified to incorparate the primary key phrases of "colposcopy" and "miscarriage treatment". Also an <h1> header tag was added, incorporating the phrases "colposcopy" and "miscarriage".
- SITEMAP: We added a sitemap to the footer of the website which helps search engines crawl the website better, making sure every page is getting picked up correctly.
- INTERNAL PAGE TITLES: We changed the internal page titles so they were not all the same and it could target a wider range of phrases especially because they have branched out on the women health services they offer.
- LINKS: Columba At Ascot is a new website with a new domain and therefore it will take a while for them to get picked up for the phrases such as "colposcopy" and "miscarriage treatment". We added them to our portals Promote New Zealand and New Zealand Directory and also to external business directories including zoomin and nzs.com.
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Background
Able Print and Promo are a leading supplier of corporate gifts and customised promotional products ranging from bags & compendiums through business uniforms & headwear.
Targetting
Able Print and Promo want to target phrases that are getting hit alot and are most relevant to their business. By using the google keyword tool we found that "corporate gifts" and promotional products were the ones to target.
What we did
- HOMEPAGE: The homepage text was modified to incorparate the primary key phrases of "coporate gifts" and "promotional products". Also an <h1> header tag was added, incorporating the phrases "corporate", "gifts" and "promotional products".
- SITEMAP: We added a sitemap to the footer of the website which helps search engines crawl the website better, making sure every page is getting picked up correctly.
- INTERNAL PAGE TITLES: Able Print and Promo has a quoting system on their website, so individual meta title, descriptions and keywords were added to every category to product page. This is a good way of getting "long tail" search results.
- LINKS: Able Print and Promo have a lot of good quality links going into their website from the major business directories of yellow, finda, NZ Directory and nzs.com. They were also added to map directory zoomin and our portals Promote New Zealand and New Zealand Directory
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Background
Horton & Associates provide life coaching services in Auckland through working with both individuals and businesses with the aim to provide extraordinary business results and personal fulfillment.
Targetting
Horton & Associates are Auckland life coaches and by looking at the google keyword tool we found the "life coaches" and "life coaching" were the phrases to be targetting.
What we did
- HOMEPAGE: The homepage initially was all image based with no text to be seen and we all know that the key phrases need to be in the actual body text. So what we did was add drop downs to the homepage, which incorporated the key phrases but still keep the visual look for the website. Alt tags were also added to all images on the homepage and an <H1> tag was added incorporating the main phrases targettin
- SITEMAP: We added a google sitemap which helps search engines crawl the website better, making sure every page is getting picked up correctly.
- INTERNAL PAGE TITLES: We changed the internal page titles so they were not all the same and it could target a wider range of phrases which is good for long tail search results.
- LINKS: Horton & Associates are a new website with a new domain so it will take sometime to get picked up by search engines for the likes of "life coaches" and "life coaching" but we have helped out by adding them to the main business directories such as nzs.com, nzpages.co.nz and zoomin. We also provided them with platinum listings to our portals - Promote New Zealand and New Zealand Directory
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