Datum Connect’s recent seminar on Facebook marketing was oversubscribed by more than 100% as business owners slowly come around to the realisation that Facebook advertising is probably the most ultra-targeted medium of all time.
- Looking to target people whose favourite band is U2 and who are also fans of the book Watership Down? Facebook can do it for you.
- Looking to target 41-year-old male business owners whose hobbies include woodworking? Facebook can do it for you.
Successful business coach Bill Smith (http://www.askbillsmith.com/) told the seminar he has had more qualified leads of Facebook in the last five months than he has from his website in the last three years.
“Facebook is a the cheapest lead generator on the market and what’s more, it works! You can experiment on a shoe-string. Facebook may be an new marketing channel, but the traditional rules of marketing still apply,” says Bill.
Four ‘must do’s’ for effective Facebook advertising:
- Define your target market
- Create an attention grabbing headline
- Use body copy that engages the audience
- Have a powerful call to action
“I direct readers to a classic squeeze page which converts them into subscribers to my newsletter. From there I can target them more directly and frequently.
“Facebook is the ultimate leverage of word of mouth. Getting people to like your business page is a recommendation from them,” says Bill.
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